Brand book
The Dziri brand
How to use the Dziri name and logo, and how we write. For press, partners and anyone who writes about Dziri.
Our logo
The Dziri mark, a set of silver rings, next to the name Dziri.
DziriDziri- Leave clear space around the logo, at least half the height of the mark on every side.
- Don't stretch, rotate or recolour the mark, and don't add shadows or effects to it.
- Don't place the logo on a busy photo where it's hard to see.
Colour
White pages, near-black text and one rose accent.
White
#FFFFFF
The ground of every public page.
Ink
#1A1B17
Headings and body text.
Dziri rose
#FF375F
The accent in the app.
Deep rose
#D6164A
Links and buttons on white, where text must stay readable.
Use the rose sparingly: for links, buttons and one highlight at a time. Never as a large background behind text.
One family, one compact ramp.
We set everything in Inter, with thmanyah Sans behind it for Arabic. There is no second display face and no mono label face. The ramp is short and upright — title 17/700, section 15/700, body 14/400, secondary 13, meta 12/500, micro 11/500 — and figures are tabular so numbers line up in columns.
Labels are sentence case. No uppercase, no letter-spacing, no italics: a label that needs to stand out earns it with weight and colour, not with wider letters.
- Title · 17 / 700
- Algeria's all-in-one ecosystem.
- Body · 14 / 400
- Connect, shop, work, earn and run your business from one account, in Arabic, French or English.
- Meta · 12 / 500 · sentence case
- Algiers — 2026 — Version 1.0
How we write
Plain, specific and honest.
We avoid
- Superlatives and rankings, such as “biggest”, “best” or “revolutionary”.
- Vague verbs, such as “empower”, “unlock” or “transform”.
- Numbers we can't back up.
- Uppercase headings and exclamation marks.
- Anglicisms in French text, unless the word is the usual one locally.
We prefer
- Short sentences in the reader's language: Arabic, French or English.
- The present tense, for what Dziri does.
- Sentence case for titles, buttons and labels.
- Concrete words that say what a feature does.
- Quotes from real people only, with their permission, word for word.
Icons
Bare glyphs, never in boxes.
Icons appear as bare strokes, never inside coloured boxes or rounded squares. The one exception is a button that pairs an icon with a word. A bare glyph reads clearly and keeps the attention on the words.
Our name
One name, written in full.
- Dziri
- In Latin script, with a capital D. Never abbreviated.
- دزيري
- In Arabic script, without diacritics in titles.
- Dziri Business, Wakeel Dziri
- Product names keep the Dziri name whole.
Press and partnerships
Write to the right team.
- Press
- press@dziri.app
- Partnerships
- partnerships@dziri.app
- Community stories
- stories@dziri.app
Announcements are in the newsroom.